The lean startup method is one of the most effective strategies for young entrepreneurs who want to start businesses without wasting money, time or energy. It teaches you to start small, test fast and grow only after understanding what customers really want.

The first step is to create a simple version of your idea. This is called a minimum viable product. It is a basic version of your service or product that allows you to begin selling quickly without spending money. For example, instead of starting a full bakery, you can bake one type of muffin and see if people buy it. Instead of building a full online store, you can start selling from WhatsApp.

The second step is to test. Ask yourself questions such as: Do people want this? Are they willing to pay for it? What price works for them? Which type of customer is most interested? Testing allows you to learn from real people instead of guessing.

The third step is to improve. After testing, you use the feedback to make your product better. If customers prefer a certain flavour, focus on that. If they want faster delivery, adjust your processes. Improvement must always be guided by customer feedback, not your assumptions.

The final step is to grow. Once you understand what works, you can slowly expand. Growth should be strategic and based on demand. You do not need big money to grow. You need clarity, consistency and a willingness to adapt.

The lean startup method prevents young entrepreneurs from wasting resources on ideas that are not needed. It removes fear because the approach encourages learning through action. YouThryve Development teaches this method to youth because it is practical, affordable and suitable for the South African economy, where many young people are looking for ways to create income opportunities with limited resources.